Saxo Bank



The Saxo Experience

We worked closely with Saxo Bank to develop one, unified communication platform, known as “The Saxo Experience”, that had both global scale and local relevance. The new platform positioned Saxo Bank as a provider that delivered ‘Opportunity’ to its clients. Opportunity is a dynamic concept that singles out the unique power within the individual to control and create opportunities as they arise.

To take Opportunity from a conceptual level to a visual one, we developed a blue light device and a projection layer to employ in all marketing communications. This powerful visual universe uses eye-catching night stories, together with a blue light and a projected image of different iconic trading situations to illustrate the open avenues Saxo helps pave for its clients to make a smoother investment.