You’re On

Jabra wanted a flexible brand platform with more emotional appeal – a platform with a brand attitude and a confident personality that could work as a ‘beacon’ both internally and externally.

We worked seamlessly with Jabra to create a brand platform free from the constraints of Jabra’s traditional brand positioning. The ‘You’re On’ platform focused on how Jabra empowers its employees, partners and resellers to do the things they love. The platform also positioned Jabra as a confident market leader that encourages their users to work, live and play on their own terms: Always connected, always on and always ahead of the game.