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Client:

Leo Pharma

Year:

2016

Say goodbye to acne

Danish pharma company, LEO Pharma, wanted to create a strong communications foundation for its breakthrough dermatology care treatment Kleresca® – establishing it as a strategic power brand among competitors.

Working with LEO Pharma’s top R&D experts, we created the ‘Say goodbye to acne’ platform, which gave clear direction for stories and messages to ensure consistent and easy-to-understand communication, regardless of target groups, in both online and offline formats. The result was that Kleresca® experienced clear differentiation in the respective categories it competed in, and reinforced LEO Pharma’s ongoing commitment, heritage and leadership in dermatology care.