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Client:

Dell

Year:

2018

Workforce Transformation

Dell wanted to demonstrate how their innovative suite of products connect and optimise the modern workforce. We created a video in which our hero, an industrial designer, demonstrates workforce transformation as he moves through a series of environments representative of Dell’s key proof points (i.e. collaboration, security, user experience, performance, productivity).

We used the “flipping tiles” effect to illustrate how Workforce Transformation with Dell can break down the walls of the cubicle and transform the workplace into an anytime, anywhere, all-access hub of efficiency. In addition to a one minute video, we also created one 30 second and six 15 second videos, as well as a set of social media banners. The videos were then localised and translated for several different regions globally.