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Client:

Dell

Year:

2017

Precision 20th Anniversary

Dell wanted to increase their market share and drive awareness for Dell Precision workstations. We used the 20th anniversary of Dell Precision workstations as a springboard to reach out to both Dell Partners and customers of those Partners. We created a set of online assets including emails, banners, social media posts, blog content and infographics that Partners could use by downloading them from Campaign Builder.

The communication revolved around “Why Dell Precision” – what’s new, existing benefits, flexible pay options – that Partners could communicate to their customers. In addition, the communication directly targeting Dell’s Partners expressed how choosing Precision could help boost their personal sales.